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Global Educational Toys Competitive Landscape Professional Research Report 2025

Published:2025-05-10Pages:115Tables and Figures:130
Report ID:BJFL003286Report Format:Delivery:Within 72h

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Research Scope
Table of Contents
Tables and Figures

Market Overview

According to DIResearch's in-depth investigation and research, the global Educational Toys market size will reach 40,187 Million USD in 2025 and is projected to reach 62,163 Million USD by 2032, with a CAGR of 6.43% (2025-2032). Notably, the China Educational Toys market has changed rapidly in the past few years. By 2025, China's market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Educational toys are playthings specifically designed to promote learning, skill development, and cognitive growth in children while providing entertainment and engagement. These toys come in a wide variety of forms, from building blocks and puzzles to interactive electronic devices and science kits, and they are engineered to stimulate a child's intellectual, social, physical, and emotional development. Educational toys are often designed to enhance problem-solving abilities, encourage creativity, foster critical thinking, and introduce fundamental concepts in subjects like mathematics, science, language, and art. By blending fun and education, these toys can support children's natural curiosity and provide hands-on, enjoyable ways to explore and learn about the world around them, making them a valuable resource for parents, caregivers, and educators in early childhood development.

The major global suppliers of Educational Toys include LEGO, Mattel, Hasbro, Bandai, Gigotoys, TAKARA TOMY, MGA Enternment, Melissa & Doug, Simba - Dickie Group, Giochi Preziosi, PLAYMOBIL, Ravensburger, Vtech, Leapfrog, Spin Master, MindWare, Safari, BanBao, Qunxing, Goldlok Toys, Osmo, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Educational Toys. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Educational Toys market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Educational Toys market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Educational Toys industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Suppliers of Educational Toys Include:

LEGO

Mattel

Hasbro

Bandai

Gigotoys

TAKARA TOMY

MGA Enternment

Melissa & Doug

Simba - Dickie Group

Giochi Preziosi

PLAYMOBIL

Ravensburger

Vtech

Leapfrog

Spin Master

MindWare

Safari

BanBao

Qunxing

Goldlok Toys

Osmo

Educational Toys Product Segment Include:

Activity Toys

Games and Puzzles

Construction Toys

Dolls and Accessories

Outdoor and Sports Toys

Other Type

Educational Toys Product Application Include:

Infant/Preschool

Age 6-8

Age 9-11

Other


Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Educational Toys Industry PESTEL Analysis

Chapter 3: Global Educational Toys Industry Porter’s Five Forces Analysis

Chapter 4: Global Educational Toys Major Regional Market Size and Forecast Analysis

Chapter 5: Global Educational Toys Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Educational Toys Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Educational Toys Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources


Competitor Data


Global Educational Toys Revenue and Market Share by Player

Revenue (US$ Million)20202021202220232024
LEGOXXXXXXXXXX
MattelXXXXXXXXXX
HasbroXXXXXXXXXX
BandaiXXXXXXXXXX
GigotoysXXXXXXXXXX
TAKARA TOMYXXXXXXXXXX
MGA EnternmentXXXXXXXXXX
Melissa & DougXXXXXXXXXX
Simba - Dickie GroupXXXXXXXXXX
Giochi PreziosiXXXXXXXXXX
PLAYMOBILXXXXXXXXXX
RavensburgerXXXXXXXXXX
VtechXXXXXXXXXX
LeapfrogXXXXXXXXXX
Spin MasterXXXXXXXXXX
MindWareXXXXXXXXXX
SafariXXXXXXXXXX
BanBaoXXXXXXXXXX
QunxingXXXXXXXXXX
Goldlok ToysXXXXXXXXXX
OsmoXXXXXXXXXX
Other CompaniesXXXXXXXXXX
TotalXXXXXXXXXX


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