Global Social Media Management Software Competitive Landscape Professional Research Report 2025

According to DIResearch＇s in-depth investigation and research, the global Social Media Management Software market size will reach 6,515.13 Million USD in 2025 and is projected to reach 19,090.31 Million USD by 2032, with a CAGR of 16.60% (2025-2032). Notably, the China Social Media Management Software market has changed rapidly in the past few years. By 2025, China＇s market size is expected to be Million USD, representing approximately % of the global market share.

Research Summary

Social media management software is a suite of tools and applications designed to streamline and optimize the process of managing and monitoring social media accounts and campaigns across various platforms. These software solutions typically offer features such as content scheduling, publishing, and monitoring, allowing businesses to plan and execute their social media strategies efficiently. Social media management software also provides analytics and reporting capabilities, enabling businesses to track key metrics, monitor audience engagement, and measure the impact of their social media efforts. Additionally, these platforms often include collaboration and team management features, allowing multiple users to coordinate and collaborate on social media activities effectively. Overall, social media management software helps businesses to enhance their online presence, engage with their audience, and achieve their marketing goals more effectively in the dynamic landscape of social media.

The major global suppliers of Social Media Management Software include Salesforce, Zoho, Meltwater, Adobe, Hootsuite, HubSpot, Sprout Social, Khoros, Oktopost, Buffer, Iconosquare, Crowdfire, eClincher, Agorapulse, MavSocial, CoSchedule, Sked Social, Sendible, MeetEdgar, Post Planner, SocialPilot, etc. The global players competition landscape in this report is divided into three tiers. The first tier comprises global leading enterprises that command a substantial market share, hold a dominant industry position, possess strong competitiveness and influence, and generate significant revenue. The second tier includes companies with a notable market presence and reputation; these firms actively follow industry leaders in product, service, or technological innovation and maintain a moderate revenue scale. The third tier consists of smaller companies with limited market share and lower brand recognition, primarily focused on local markets and generating comparatively lower revenue.

This report studies the market size, price trends and future development prospects of Social Media Management Software. Focus on analysing the market share, product portfolio, prices, sales, revenue and gross profit margin of global major suppliers, as well as the market status and trends of different product types and applications in the global Social Media Management Software market. The report data covers historical data from 2020 to 2024, based year in 2025 and forecast data from 2026 to 2032.

The regions and countries in the report include North America, Europe, China, APAC (excl. China), Latin America and Middle East and Africa, covering the Social Media Management Software market conditions and future development trends of key regions and countries, combined with industry-related policies and the latest technological developments, analyze the development characteristics of Social Media Management Software industries in various regions and countries, help companies understand the development characteristics of each region, help companies formulate business strategies, and achieve the ultimate goal of the company's global development strategy.  

The data sources of this report mainly include the National Bureau of Statistics, customs databases, industry associations, corporate financial reports, third-party databases, etc. Among them, macroeconomic data mainly comes from the National Bureau of Statistics, International Economic Research Organization; industry statistical data mainly come from industry associations; company data mainly comes from interviews, public information collection, third-party reliable databases, and price data mainly comes from various markets monitoring database.

Global Key Suppliers of Social Media Management Software Include:

Salesforce

Zoho

Meltwater

Adobe

Hootsuite

HubSpot

Sprout Social

Khoros

Oktopost

Buffer

Iconosquare

Crowdfire

eClincher

Agorapulse

MavSocial

CoSchedule

Sked Social

Sendible

MeetEdgar

Post Planner

SocialPilot

Social Media Management Software Product Segment Include:

Cloud-Based

On-Premises

Social Media Management Software Product Application Include:

Large Enterprises

Medium Organizations

Small Organizations

Chapter Scope

Chapter 1: Product Research Range, Product Types and Applications, Market Overview, Market Situation and Trends

Chapter 2: Global Social Media Management Software Industry PESTEL Analysis

Chapter 3: Global Social Media Management Software Industry Porter’s Five Forces Analysis

Chapter 4: Global Social Media Management Software Major Regional Market Size and Forecast Analysis

Chapter 5: Global Social Media Management Software Market Size and Forecast by Type and Application Analysis

Chapter 6: North America Passenger Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 7: Europe Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 8: China Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 9: APAC (Excl. China) Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 10: Latin America Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 11: Middle East and Africa Social Media Management Software Competitive Analysis (Market Size, Key Players and Market Share, Product Type and Application Segment Analysis, Countries Analysis)

Chapter 12: Global Social Media Management Software Competitive Analysis of Key Suppliers (Revenue, Market Share, Regional Distribution and Industry Concentration)

Chapter 13: Key Company Profiles (Product Portfolio, Revenue and Gross Margin)

Chapter 14: Industrial Chain Analysis, Include Raw Material Suppliers, Distributors and Customers

Chapter 15: Research Findings and Conclusion

Chapter 16: Methodology and Data Sources

Table 1： Global Social Media Management Software Market Size Growth Rate by Type, 2024 VS 2025 VS 2032 (US$ Million)

Table 2： Global Social Media Management Software Market Size Growth Rate by Application, 2024 VS 2025 VS 2032 (US$ Million)

Table 3： Social Media Management Software Industry Development Status

Table 4： Social Media Management Software Industry Development Trends

Table 5： Global Social Media Management Software Market Size by Region in US$ Million: 2024 VS 2025 VS 2032

Table 6： Global Social Media Management Software Revenue by Region (2020-2025) & (US$ Million)

Table 7： Global Social Media Management Software Revenue Market Share by Region (2020-2025)

Table 8： Global Social Media Management Software Revenue Forecast by Region (2026-2032) & (US$ Million)

Table 9： Global Social Media Management Software Revenue Market Share Forecast by Region (2026-2032)

Table 10： Global Social Media Management Software Revenue Analysis by Type (2020-2025) & (US$ Million)

Table 11： Global Social Media Management Software Revenue Analysis Forecast by Type (2026-2032) & (US$ Million)

Table 12： Global Social Media Management Software Revenue Analysis by Application (2020-2025) & (US$ Million)

Table 13： Global Social Media Management Software Revenue Analysis Forecast by Application (2026-2032) & (US$ Million)

Table 14： Key Social Media Management Software Players in North America

Table 15： North America Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 16： North America Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 17： North America Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 18： North America Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 19： North America Social Media Management Software Revenue Market Size by Country (2020-2025) & (US$ Million)

Table 20： North America Social Media Management Software Revenue Market Size by Country (2026-2032) & (US$ Million)

Table 21： Key Social Media Management Software Players in Europe

Table 22： Europe Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 23： Europe Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 24： Europe Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 25： Europe Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 26： Europe Social Media Management Software Revenue Market Size by Country (2020-2025) & (US$ Million)

Table 27： Europe Social Media Management Software Revenue Market Size by Country (2026-2032) & (US$ Million)

Table 28： Key Social Media Management Software Players in China

Table 29： China Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 30： China Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 31： China Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 32： China Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 33： Key Social Media Management Software Players in APAC (excl. China)

Table 34： APAC (excl. China) Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 35： APAC (excl. China) Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 36： APAC (excl. China) Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 37： APAC (excl. China) Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 38： APAC (excl. China) Social Media Management Software Revenue Market Size by Country (2020-2025) & (US$ Million)

Table 39： APAC (excl. China) Social Media Management Software Revenue Market Size by Country (2026-2032) & (US$ Million)

Table 40： Key Social Media Management Software Players in Latin America

Table 41： Latin America Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 42： Latin America Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 43： Latin America Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 44： Latin America Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 45： Latin America Social Media Management Software Revenue Market Size by Country (2020-2025) & (US$ Million)

Table 46： Latin America Social Media Management Software Revenue Market Size by Country (2026-2032) & (US$ Million)

Table 47： Key Social Media Management Software Players in Middle East & Africa

Table 48： Middle East & Africa Social Media Management Software Revenue by Type (2020-2025) & (US$ Million)

Table 49： Middle East & Africa Social Media Management Software Revenue by Type (2026-2032) & (US$ Million)

Table 50： Middle East & Africa Social Media Management Software Revenue by Application (2020-2025) & (US$ Million)

Table 51： Middle East & Africa Social Media Management Software Revenue by Application (2026-2032) & (US$ Million)

Table 52： Middle East & Africa Social Media Management Software Revenue Market Size by Country (2020-2025) & (US$ Million)

Table 53： Middle East & Africa Social Media Management Software Revenue Market Size by Country (2026-2032) & (US$ Million)

Table 54： Global Social Media Management Software Market Revenue by Key Suppliers (2021-2025) & (US$ Million)

Table 55： Global Social Media Management Software Revenue Market Share by Key Suppliers (2021-2025)

Table 56： Global Key Suppliers Headquarter Location and Key Area Sales

Table 57： Market Mergers & Acquisitions, Expansion

Table 58： Salesforce Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 59： Salesforce Social Media Management Software Product Portfolio

Table 60： Salesforce Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 61： Zoho Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 62： Zoho Social Media Management Software Product Portfolio

Table 63： Zoho Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 64： Meltwater Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 65： Meltwater Social Media Management Software Product Portfolio

Table 66： Meltwater Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 67： Adobe Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 68： Adobe Social Media Management Software Product Portfolio

Table 69： Adobe Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 70： Hootsuite Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 71： Hootsuite Social Media Management Software Product Portfolio

Table 72： Hootsuite Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 73： HubSpot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 74： HubSpot Social Media Management Software Product Portfolio

Table 75： HubSpot Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 76： Sprout Social Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 77： Sprout Social Social Media Management Software Product Portfolio

Table 78： Sprout Social Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 79： Khoros Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 80： Khoros Social Media Management Software Product Portfolio

Table 81： Khoros Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 82： Oktopost Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 83： Oktopost Social Media Management Software Product Portfolio

Table 84： Oktopost Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 85： Buffer Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 86： Buffer Social Media Management Software Product Portfolio

Table 87： Buffer Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 88： Iconosquare Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 89： Iconosquare Social Media Management Software Product Portfolio

Table 90： Iconosquare Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 91： Crowdfire Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 92： Crowdfire Social Media Management Software Product Portfolio

Table 93： Crowdfire Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 94： eClincher Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 95： eClincher Social Media Management Software Product Portfolio

Table 96： eClincher Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 97： Agorapulse Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 98： Agorapulse Social Media Management Software Product Portfolio

Table 99： Agorapulse Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 100： MavSocial Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 101： MavSocial Social Media Management Software Product Portfolio

Table 102： MavSocial Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 103： CoSchedule Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 104： CoSchedule Social Media Management Software Product Portfolio

Table 105： CoSchedule Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 106： Sked Social Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 107： Sked Social Social Media Management Software Product Portfolio

Table 108： Sked Social Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 109： Sendible Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 110： Sendible Social Media Management Software Product Portfolio

Table 111： Sendible Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 112： MeetEdgar Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 113： MeetEdgar Social Media Management Software Product Portfolio

Table 114： MeetEdgar Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 115： Post Planner Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 116： Post Planner Social Media Management Software Product Portfolio

Table 117： Post Planner Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 118： SocialPilot Basic Company Profile (Employees, Areas Service, Competitors and Contact Information)

Table 119： SocialPilot Social Media Management Software Product Portfolio

Table 120： SocialPilot Social Media Management Software Revenue (US$ Million), Gross Margin and Market Share (2021-2025)

Table 121： Social Media Management Software Typical Customer List

Table 122： Social Media Management Software Distributors List

Figure 1： Social Media Management Software Product Pictures

Figure 2： Cloud-Based Picture Scope

Figure 3： On-Premises Picture Scope

Figure 4： Large Enterprises Picture Scope

Figure 5： Medium Organizations Picture Scope

Figure 6： Small Organizations Picture Scope

Figure 7： Global Social Media Management Software Market Size Analysis: 2024 VS 2025 VS 2032 (US$ Million)

Figure 8： Global Social Media Management Software Market Revenue and Growth Rate Analysis: (2020-2032) & (US$ Million)

Figure 9： Global Social Media Management Software Market Size by Region (2020-2032) & (US$ Million)

Figure 10： Global Social Media Management Software Market Share Scenario by Region in Percentage: 2025 Versus 2032

Figure 11： North America Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 12： North America Social Media Management Software Market Share by Players in 2024

Figure 13： North America Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 14： North America Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 15： US Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 16： Canada Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 17： Europe Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 18： Europe Social Media Management Software Market Share by Players in 2024

Figure 19： Europe Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 20： Europe Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 21： Germany Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 22： France Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 23： United Kingdom Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 24： Italy Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 25： Spain Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 26： Benelux Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 27： China Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 28： China Social Media Management Software Market Share by Players in 2024

Figure 29： China Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 30： China Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 31： APAC (excl. China) Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 32： APAC (excl. China) Social Media Management Software Market Share by Players in 2024

Figure 33： APAC (excl. China) Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 34： APAC (excl. China) Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 35： Japan Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 36： South Korea Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 37： India Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 38： Australia Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 39： Southeast Asia Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 40： Latin America Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 41： Latin America Social Media Management Software Market Share by Players in 2024

Figure 42： Latin America Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 43： Latin America Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 44： Mexico Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 45： Brazil Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 46： Middle East & Africa Social Media Management Software Market Size and Growth Rate (2020-2032) & (US$ Million)

Figure 47： Middle East & Africa Social Media Management Software Market Share by Players in 2024

Figure 48： Middle East & Africa Social Media Management Software Revenue Market Share by Type (2020-2032)

Figure 49： Middle East & Africa Social Media Management Software Revenue Market Share by Application (2020-2032)

Figure 50： Saudi Arabia Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 51： South Africa Social Media Management Software Revenue (2020-2032) & (US$ Million)

Figure 52： Global Social Media Management Software Revenue Market Share by Key Suppliers in 2024

Figure 53： Global Social Media Management Software Industry Competition Landscape

Figure 54： Social Media Management Software Industry Chain Analysis

Figure 55： Bottom-Up and Top-Down Research Methods

Figure 56： Key Interview Objectives

Figure 57： Data Cross Validation